“The Voices of Brussels” are speaking up

“The Voices of Brussels” are speaking up

New video by Brussels creative minds and entrepreneurs shows Brussels’ greatest and most diverse asset... the Brusselers.

At the request of State Secretary Smet, hub.brussels made a video in which Brusselers explain the meaning of Brussels for them. Together, they form the Voices of Brussels.

This video will be used by hub.brussels to present Brussels abroad, but the intention is also for Brussels companies and organisations to use it in their own communication channels, said Brussels State Secretary for Foreign Trade and International Relations Pascal Smet:


“It is not easy to explain Brussels. But the great diversity of people, knowledge, interests, products, ... in our city, those are our biggest assets. We will use the video during foreign missions and events to promote Brussels, but the idea is that all Brussels organisations, companies, entrepreneurs, artists, ... who would like to do so, will also use it.”


In this video, 11 Brusselers - no actors - debunk Brussels bureaucratic stereotypes and tell what Brussels really means to them.
​Brussels entrepreneurs, artists, architects, designers, chefs... have their say. Among them is Olivia Borlée, entrepreneur and former Olympic athlete.
​Their roots sometimes originate in Brussels itself, but it’s not the case for every one of them. Jusst like the roots of many Brusselers. They describe and portray Brussels as the dynamic, vibrant, human and international metropolis that it is.

Brussels represents something different for every Brusseler, but that is precisely its strength.

​The video was developed by Brussels video producers Disturb Studio and is available with subtitles in French, Dutch, English, German, Italian, Polish, Portuguese, Spanish, Danish, Finnish, Arabic, Chinese and Japanese.

​Anyone who would like to use the video at an event or through their own communication channels can now download it here:

Discover The Voices of Brussels - why.brussels
Voices of Brussels Discover more about cosmopolitan Brussels, the small capital with a big ...Read More
Damiaan De Jonge Woordvoerder, Kabinet Pascal Smet


About Pascal Smet

Brussels Government, Secretary of State for Urbanism and Heritage - European and International Relations - Foreign Trade - Fire fighting and Emmergency medical Assistance

Member of the Board of the Flemish Community Commission (VGC), responsible for Culture,Youth, Sport, Community Centres, Living Together and Diversity

Pascal Smet
Koning Albert II laan 37 - 12de
1030 Brussel